ART 260: Introduction to Graphic Design
New Assignment: Current Assignment: Project 3 |Previous Assignments: Project 1 | Project 2


ART 260 Overview

Edward (Ned) Irvine , Instructor
Office: CAB 2036
Office Hours: MW 11-noon

PDF of Syllabus
ART 260-002

Required text
Exploring the Elements of Design, by Poppy Evans and Mark Thomas

Recommended Software Manuals
Photoshop CC for Windows & Macintosh: Visual QuickStart Guide
Illustrator CC for Windows & Macintosh: Visual QuickStart Guide

Get your free Creative Cloud access from UNCW
Instructions from UNCW Technology Assistance Center (TAC)

Course Software: Adobe Creative Cloud
The software we are using this semester, Adobe Photoshop and Illustrator, is installed for your use in class. A monthly subscription to the Adobe Creative Cloud is available via from the software vendor through the Internet via a network connection. This is a new configuration for the CAB 2041 classroom from disk-based to cloud-based software, and your patience is requested as we implement the change.

Course Objectives
To develop a framework for awareness and understanding of the basic principles, forms, techniques and technology of visual communication contributing to the field of graphic design through readings, discussion, assignments and critiques.

Learning Outcomes
• Develop a method of solving design problems
• Acquire basic graphic design software skills
• Discuss and understand some basic visual communication theories related to graphic design
• Participate in and understand how to critique of visual form
• Develop basic hand skills related to graphic design presentation and print prototyping

Course Description
Graphic design is an enormously broad and deep discipline-- generally speaking, it is the production of visual statements and interactions. Our focus in this introductory level course will be on the basic processes of creative visual problem solving and the use of computer software as a means to produce printed and digital prototypes. Course work will consist of lectures/demonstrations, discussions, readings, and assigned projects. Reading assignments will be available from the course Web site. Reading assignments are required and are to be completed before the class when they are scheduled to be discussed. Work days will be scheduled to work on assigned projects and to provide individual assistance. Through the course work you will be introduced to some of the technical, theoretical and practical considerations which inform current graphic design practice. Software will be demonstrated during class time (be sure to take notes!) and it is your responsibility to master the software in order to complete assigned projects outside of class. If you are having difficulty in learning the software, please make an appointment to get assistance from me. Your full participation is required to receive credit for this course and you must attend class and complete all assigned projects in order to earn a passing grade.

Learning the Software

The software we will using to complete projects will be demonstrated during class time. Please take notes if you need to, and purchase the recommended texts if you are having problems learning the software! It is your responsibility to take the time to learn the software in order to complete assigned projects outside of class. The third-party software manuals are optional texts, but it is your responsibility to use them and find answers to your questions. A copy of these manuals will be kept in CAB 2041. I am also be available for individual assistance outside of class by appointment. If you are having difficulty in learning the software, please make an appointment to get help from me. Your full participation is required to receive credit for this course. You must complete all assigned projects in order to pass this course. I will be asking you for a final digital file of every assigned project as well as a printed version at its completion. Please back up your files, as they are your responsibility.


Project Grading Criteria

Product (assessment of your project solution and digital file):
-Conceptual appropriateness for assignment
-Visual organization/composition and hierarchy
-Craftsmanship/Presentation (attention to detail, cleanliness and precision of final artifacts, both printed and digital)

Process (assessment of your ability to solve visual problem):
-Idea exploration and development of multiple solutions when required
-Organization and preparedness for each assigned step of project (sketches, pin-ups)
-Original thinking
-Mastery of software

Professionalism (how you conduct yourself in class):
-Attendance (especially during critiques)
-Respect of deadlines
-Use of class time
-Ability to present work and discuss ideas verbally
-Participation in critiques and class discussions

If you attend class regularly and your work reflects average results and an average amount of effort, you should expect to receive an average grade (“C”) in this course. Should you desire a higher grade, you must reflect greater effort in your work both during and outside of class, and you must exhibit a consistent willingness to hold yourself accountable to higher standards in your levels of preparation, performance, and participation.

Class Attendance
The class meets in CAB 2041.You are expected to be prompt, prepared for class with the assigned work for that class completed, and in attendance until the end of class. Attendance in mandatory. You may miss two days during the semester without penalty (work days are good for this). These days are to accommodate emergencies and illness as well as personal obligations. Three late arrivals (more than 5 minutes late) to class equal one absence. Lateness to class and days missed beyond this limit will impact your final grade. If you miss more than five classes, your final grade will be lowered by at least one letter grade. Please let me know in advance via email if you plan to miss a class.

In accordance with NC SL 2010-211, you are entitled to two excused absences for religious observances per academic year. You must inform me in writing the first week of class if you will be missing any classes due to religious observance and using one of the two permissible absences for the academic year. In addition, please inform the Registrar the first week of class who will then confirm your intentions to miss class with the impacted course instructors. Any absence for religious purposes will be considered unexcused unless you submit the request in writing the first week to either me and the Registrar.

All assigned work is due promptly at the beginning of the class for which it was assigned or work will be considered “late’’. Failure to hand in work as assigned will be penalized by downgrading for each day (not class meeting) that your assignment is late. Arriving too late on the day of a critique may also result in downgrading. Your assignments are due even if you have to miss class, so please make arrangements to deliver your work before class to my office or send it to class with a friend if you know that you must be absent. Again, You must complete all assigned projects in order to pass the course.

Class Participation
Classes will include work days, critiques, discussions, and lectures/ visual presentations. You are expected to come to class prepared to participate–having done any assigned readings or work, and with all the materials necessary to work productively, participate in class discussions and to take notes.

We will be critiquing works in progress as well as completed work. Discussing each other’s work in depth will generate new ideas for you, and enable you to learn to analyze and think critically about formal, technical, and conceptual issues. It will also enable you to develop verbal literacy within the language of visual communication and help you learn to think on your feet. Your undivided attention and your respectful participation will be expected during these sessions. Remember–a critique of your work is not a critique of you personally. It is simply an opportunity for all of us to learn from each other and to improve the work.

Classroom Policy
You may access the CAB computer classroom 24 hours a day using your student ID as a security swipe card. The classroom is shared by other students taking Music and Theatre classes and doing assigned work for those classes. Please respect your fellow students by making a quiet, productive workspace for all. Please turn off your cell phone at the start of class and leave it off for the duration of the class meeting. Do not bring food or drink into the classroom–it is prohibited. Please be sure to make safety a top priority by trying not to work alone in the late hours. Under NO circumstances should doors be propped open for yourself or others. Do not copy any software or fonts onto or from the computers. The computers are there to assist you in completing assigned course work. Please do not use the computers for assignments other than those taught in the classroom without first asking permission. Please report any problems to me regarding equipment, security or any other problems in the classroom. Campus Police should be notified (962-2222) or cal 911 in an emergency.Your cooperation is greatly appreciated!

The laser printer and plotter are for assigned projects only. PLEASE do not use them for personal projects or other course work without permission. Please do not put ink jet paper in the color laser printer. It will severely damage the printer.

Students with Disabilities
Students with diagnosed disabilities should contact the Office of Disability Services (962-7555). They will give me a letter instructiing me how to accomodate your needs.

Academic Honesty
A high value is placed on academic integrity at UNCW, particularly as it pertains to plagiarism. Plagiarism means the appropriation, buying, receiving as a gift, or obtaining by any means another person’s work and the unacknowledged submission or incorporation of it in one’s own work. According to stated UNCW policy, each individual is principally responsible for his or her own academic honesty. Click here to review this policy.

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