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ART 360 Syllabus | Click here for a PDF of Syllabus

Ned Irvine, Instructor
Office: CAB 2036
Office Hours: T/H 3 pm - 4 pm (please make appt. if possible)
Office Tel: 962-3416

Recommended texts
Photoshop CC for Windows & Macintosh: Visual QuickStart Guide
Illustrator CC for Windows & Macintosh: Visual QuickStart Guide
InDesign CC for Windows & Macintosh: Visual QuickStart Guide

Get your free Creative Cloud access from UNCW
Instructions from UNCW Technology Assistance Center (TAC)

Course Objectives
To develop a further awareness and investigation of the principles, forms, techniques and concepts of visual communication contributing to the theory and practice of graphic design through reading, discussion, assignments, critiques, speakers and field trips. This course will introduce you to the process of designing solutions for clients and audiences.

Learning Outcomes
• Further develop a method of design problem solving, including designing for a client and collaboration.
• Acquire graphic design software skills ((Adobe Photoshop, Illustrator and InDesign))
•Discuss and understand some basic visual communication theories related to designing for an audience and various contexts
• Participate in basic critique of visual form from both instructor and client/sponsor
• Develop presentation skills related to graphic design practice

Course Description

During this semester we will be learning about some fairly complex graphic formats and practices, including basic design project and production management for print design. The course work will consist of lectures/demonstrations, discussions, readings, research, and assigned projects. Reading assignments will be linked from the course site. Reading and research assignments are to be completed outside of class during the assigned period. Work days will also be scheduled to work on assigned projects and to provide individual assistance. Through the course work you will be introduced to some of the theories, design processes and means and methods of print and digital production which inform the basis of contemporary graphic design practice.

Course Software: Adobe Creative Cloud
The software we are using this semester, Adobe Creative Cloud, is installed for your use in class and is free to you through UNCW.

Learning the Software
The software we will be using to complete projects will be demonstrated during class time and supplemented with online links. Please take notes if you need to, please ask questions, and plan to purchase the recommended texts if you are having problems learning the software! It is your responsibility to take the time to learn the software in order to complete assigned projects outside of class. The third-party software manuals are optional texts, but it is your responsibility to use them and find answers to your questions. A copy of these manuals will be kept in CAB 2041. I will also be available for individual assistance outside of class by appointment. If you are having difficulty in learning the software, please make an appointment to get help from me. Your full participation is required to receive credit for this course. You must complete all assigned projects in order to pass this course. I will be asking you for a final digital file of every assigned project and sometimes a printed version at its completion. Please back up your files, as they are your responsibility!

Academic Honesty
A high value is placed on academic integrity at UNCW, particularly as it pertains to plagiarism. Plagiarism means the appropriation, buying, receiving as a gift, or obtaining by any means another person’s work and the unacknowledged submission or incorporation of it in one’s own work. According to stated UNCW policy, each individual is principally responsible for his or her own honesty. Click here to review this policy.

Grading Criteria

PRODUCT: (assessment of your solution):
• Conceptual appropriateness for assignment
• Functionality/Aesthetics
• Visual organization/composition and hierarchy
• Craftsmanship/Presentation (cleanliness and precision of final artifact)

PROCESS:(assessment of you as a problem solver)
• Idea exploration, research and development of multiple solutions when required
• Organization and preparedness
• Original thinking
• Mastery of software

PROFESSIONALISM: (your conduct during the semester)
• Attendance
• Respect of deadlines & presentation requirements
• Use of class time & time outside of class
• Ability to present work verbally
• Participation in presentations of work during critiques and class discussions

If you attend class regularly and your work reflects average results and an average amount of effort, you should expect to receive an average grade (“C”) in this course. Should you desire a higher grade, you must reflect greater effort in your work both in and out of class, and you must exhibit a consistent willingness to hold yourself accountable to higher standards in your levels of preparation, performance, and participation.

Cell Phone Use
Cell phone use will not be allowed in this class. Please turn off your cell phones prior to class unless there is an emergency.

Class Attendance
The class meets in CAB 20401. The class meets from 3–4:50 PM on Mondays & Wednesdays. You are expected to be prompt, prepared for class with the assigned work for that class completed, and in attendance until the end of class. Attendance in mandatory. You may miss two days during the semester without penalty (work days are good for this). These days are to accommodate emergencies and illness as well as personal obligations. Three late arrivals (more than 5 minutes late) to class equal one absence. Lateness to class and days missed beyond this limit will impact your final grade. If you miss more than five classes, your final grade will be lowered by at least one letter grade. Please let me know in advance via email if you plan to miss a class.

In accordance with NC SL 2010-211, you are entitled to two excused absences for religious observances per academic year. You must inform me in writing the first week of class if you will be missing any classes due to religious observance and using one of the two permissible absences for the academic year. In addition, please inform the Registrar the first week of class who will then confirm your intentions to miss class with the impacted course instructors. Any absence for religious purposes will be considered unexcused unless you submit the request in writing the first week to either me and the Registrar.

All assigned work is due promptly at the beginning of the class for which it was assigned or work will be considered “late’’. Failure to hand in work as assigned will be penalized by downgrading for each day (not class meeting) that your assignment is late. Arriving too late on the day of a critique may also result in downgrading. Your assignments are due even if you have to miss class, so please make arrangements to deliver your work before class to my office or send it to class with a friend if you know that you must be absent. Again, You must complete all assigned projects in order to pass the course.

Class Participation
Classes will include dedicated work time, critiques, readings, discussions and lectures/visual presentations. You are expected to come to class prepared–having done all assigned reading, sketched or printed assignments, and with all the materials necessary to continue work or to take notes. This means having the assigned number of design directions, and thinking outside of class about moving your design work forward. You will be asked to collaborate with your peers in this course and you should be open to working together when required.

We will be critiquing works in progress as well as completed work. Discussing each other’s work in depth will generate new ideas for you, and enable you to learn to analyze and think critically about formal, technical, and conceptual issues. It will also enable you to develop verbal literacy within the language of visual communication and help you learn to think on your feet. Your undivided attention and your respectful participation will be expected during these sessions. Remember–a critique of your work is not a critique of you personally. It is simply an opportunity for all of us to learn from each other and to improve the work.

Classroom Policy
You may access the CAB computer classroom between 7 am–midnight daily using your student ID as a security swipe card. The classroom is shared by other students taking Music and Theatre classes and doing assigned work for those classes. Please respect your fellow students by making a quiet, productive workspace for all. Do not bring food or drink into the lab–it is prohibited. Please be sure to make safety a top priority by trying not to work alone in the late hours. Under NO circumstances should doors be propped open for yourself or other if you leave the building. Do not copy any software or fonts onto or from the computers. The computers are there to assist you in completing assigned course work. Please do not use the computers for assignments other than those taught in the classroom without first asking permission. Please report any problems to me regarding equipment, security or any other problems in the classroom. Campus Police should be notified (962-2222) or call 911 in an emergency. Your cooperation is greatly appreciated!

Student Disabilities
Students with diagnosed disabilities should contact the Office of Disability Services (962-7555). They will contact me with special instructions to accomodate your needs.

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